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Jens Erik GouldJul 19, 2023 12:00:00 AM1 min read

Is AI revolutionizing contact centers?

AI has the incredible power to automate tedious tasks, saving valuable time for agents and minimizing errors. It can handle the nitty-gritty stuff like creating post-contact summaries and generating support tickets so that agents can focus on more complex inquiries.

However, let's not forget the importance of human intelligence in certain areas. Contact center agents have the skills to handle difficult conversations with care and adapt to individual needs. Sometimes customers prefer speaking with a real person, especially for sensitive topics. And let's be honest, AI may not always interpret things accurately, so human oversight is essential.

The great part is that AI and digital tools can optimize the entire contact center journey. They can analyze text and speech to improve FAQs and tools, reducing the need for outreach. They can create dynamic customer profiles and provide recommendations to agents. Plus, they can spot moments of frustration and provide instant support.

To ensure everything runs smoothly and to develop a change management strategy, leaders need to consider how adopting a solution affects the customer experience. And remember, let's not use open-source generative AI technologies to analyze customer data. Safety first!

And the cherry on top: AI tools drive savings and profitable growth. They can help reduce spending in the contact center, but it's important to gather requirements and do due diligence upfront. Long-term success requires careful planning.

Join the AI revolution in the contact center and witness the incredible impact it can have on customer experience, efficiency, and savings!

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Jens Erik Gould
Jens Erik Gould is founder and CEO of Amalga Group, a nearshore BPO provider specializing in legal process outsourcing. Since founding Amalga in 2021, Jens has helped law firms and legal service providers design and scale outsourced intake, legal call center, and records retrieval operations across workers’ compensation, personal injury, mass tort, and litigation practices. He has designed and implemented outsourced intake programs, legal call centers, and records retrieval operations, with particular expertise in bilingual service delivery and cost optimization for mid-sized firms and LPOs. His client work spans the full lifecycle of legal BPO implementation, including needs assessment, process design, team buildout and training, quality assurance frameworks, and performance optimization. Before founding Amalga, Jens worked in international finance and business journalism, including roles at Apollo Global Management and Bloomberg News, where he covered legal, regulatory, and compliance developments across Latin America. With 12+ years of operational experience in Mexico, Jens brings deep knowledge of nearshore talent markets, bilingual team management, and cross-border legal service delivery. He earned his MBA from Arizona State University's W.P. Carey School of Business and a BA from the University of Michigan, and he is a Fulbright Scholar. Jens writes about legal intake optimization, call center operations, records retrieval best practices, and the strategic use of nearshore outsourcing in legal services.
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