Financial Services

Case Study

From 75% to 85% CSAT and Attrition Cut in Half

CX Turnaround for a U.S. Digital Payments Platform

73-75% → 85%+

CSAT

>8% → <5%

Attrition

6 Months

Turnaround Timeline

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ISO 27001 Certified
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PCI DSS Compliant
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Bilingual Teams
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Client Retention
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"Working with Amalga was straightforward and efficient. They helped us secure great customer support that fit our needs perfectly. The onboarding process was quick, we're very happy with the experience and would gladly recommend them to others."

Global Growth Lead

Industry

Financial Services / Fintech

Company Size

U.S.-based digital payments platform

Location

United States

Services Used

Omnichannel Customer Experience (CX),
Voice and Messaging Support

Team Deployed

5 specialists

The Challenge

CSAT Below Target. Attrition Above 8%. Six Months To Turn It Around.

Customer satisfaction had dropped to 73-75% against an 85%+ target. Attrition had climbed above 8%, creating a cycle of instability, rising costs, and inconsistent service quality.

Voice and messaging teams were handling fewer cases per hour than the operation required. The client needed a 10-point CSAT improvement within six months and attrition below 5% by year-end to stop the constant recruiting and retraining cycle dragging the whole operation down.

73-75%

CSAT against an 85%+ target


>8%

Attrition rate creating instability and rising costs

The Solution

A Structured CX Turnaround Built On People, Process, And Performance

Solution Steps

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CX Performance Reset

Amalga reset satisfaction and productivity targets by channel and case type, then introduced real-time quality monitoring and weekly performance calibration. Every coaching session was tied directly to the specific factors driving CSAT scores.

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Productivity and Workflow Optimization

Amalga redesigned case routing and channel allocation to reduce handle time without cutting corners on quality. Skill-based staffing and smarter queue prioritization ensured the right agents handled the right cases.

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Talent and Retention Strategy

Amalga launched structured onboarding and supervised live-call training for new hires, replacing the previous sink-or-swim approach. Retention-focused coaching, career development paths, and regular engagement checkpoints gave team members a reason to stay.

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Data-Driven Governance

Amalga established weekly KPI and business reviews with client stakeholders and built performance dashboards that flagged risk before it became a crisis. Incentives were aligned with quality, productivity, and retention outcomes.

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Scale and Sustained Performance

With CSAT back above target and attrition stabilized, Amalga transitioned from turnaround mode to sustained performance management. The team expanded channel coverage, onboarded additional agent cohorts, and locked in the coaching and QA frameworks as permanent operational standards to prevent regression.

Engagement Details

Service Model

BPO (Managed by Amalga)

Channels

Voice and Messaging

Language

Bilingual (EN/ES)

Turnaround Timeline

6 months

Monitoring

Real-time dashboards, weekly KPI reviews

The Results

CSAT From 73-75% To 85%+. Attrition From 8%+ To Under 5%.

Before: 73-75%

Arrow down

85%+

Customer Satisfaction (CSAT)

Before: Below target

Arrow down

Above target

Cases Per Hour (Voice and Messaging)

Before: >8%

Arrow down

<5%

Attrition

RESULTS TIMELINE


1
Month 1 Performance reset and coaching programs launched
next step
2
Month 3 Productivity targets met across voice and messaging
next step
3
Month 6 CSAT returned to 85%+ target
next step
Year-End Attrition reduced to under 5%

*Results vary by engagement. This case study reflects one client's experience.

As Recognized by Industry

Built for the Long Game - Validated Beyond the Numbers

As featured in

World
Financial
Review

"Financial services firms rely on nearshore partners for compliance and risk operations that demand constant coordination with internal teams - where value lies in continuity and shared accountability, not volume or speed alone."

World Financial Review on how financial services organizations are redefining outsourcing - from transactional vendors to embedded, outcome-accountable partners. Amalga's model is cited as representative of this structural shift in nearshore BPO.

Read the full article →

96%

Client retention across all active Amalga engagements - not a project average, a track record

ISO 27001

Certified operations - data security and governance built into every engagement from day one

5 years

Operating with senior leadership directly involved in every client account - no handoffs after signing

Founder-lead

C-suite visibility on your account. You get a partner, not a rotating cast of account managers

Why Amalga

What Makes Us Different

Nearshore, Not Offshore

Same time zones, compliance-ready teams, and 40-50% cost savings compared to U.S. hires. Real-time escalations, same-day resolutions, and no overnight delays on sensitive financial transactions.

Boutique, Founder-Led

Senior leadership is involved in every engagement. You get a partner, not a rotating cast of account managers.

Deep Industry Playbooks

Vertical-specific training in financial services, fintech, and payments. PCI DSS compliant from day one. Not generic agents reading scripts.

Land and Expand

Start with a small pilot, prove value with real metrics, then scale deliberately. No long-term lock-ins required.

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From 80% to 89% CX in Four Months

89%

Customer Experience

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min AHT

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